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The goal of this school project was to create a packaging system for an existing product of our choice, or come up with a new brand. I came up with ARRIVEE world bakery, “arrivee”- is French for arrival, the bakery would have fresh bread delivery, and that’s where the scooter logo comes in the play. The concept behind Arrivee is to make fresh and organic variety of breads available to urban, health aware individuals and their families. Packaging would have to be simple and effective for the variety of breads including; hand-made tortillas, naan, lavash, pita bread, classic European-style artisan breads and other delicious options from around the world. I used natural and mostly low cost and organic materials that are good for the environment and easy to reproduce on a low budget. To show my branding abilities I decided to incorporate natural and organic materials such as burlap, 100% cotton, and brown paper into restaurant-ware and employee uniform.