Santiki is an established California retailer that specializes in elegant, luxurious and affordable designs for women in their 30's and up. Their styles range from casual beach coverups to versatile any occasion dresses and rompers. Santiki appeals to a modern woman who likes to look her best for any occasion and enjoys expressing herself by adapting intricate patterns in her wardrobe items.
Can Belleo | Can Abi | Can Zoi
Essentis Group is one of the leading luxury property development companies in Italy. Recently, their business has expanded to Ibiza, Spain and they were in need of a designer with a fresh eye to design marketing material for their new real estate developments. I have designed elegant, special edition books for three of their new luxury projects in Ibiza. I was responsible for creating visual concepts to represent each property’s functions and its character, along with creating layouts, typographic designs and illustrations to go along with the information about the nature, climate, and culture of the island. I was also responsible for overseeing the printing techniques for the first book in Puglia, IT.
Logos & Marks
House of Bandits
Sunsets Inc webdesign
Art direction, design and photo retouching.
Sunsets, Bswim and Swim Systems needed a fresh look for the new season.
SWS tank top
Active tee design for swim Systems
Word traditions, delivered to your door.
The goal of this school project was to create a packaging system for an existing product of our choice or come up with a new brand. I came up with ARRIVÉE world bakery. “Arrivée”- is French for arrival, the bakery would have fresh bread delivery, and that’s where the scooter logo comes into play. The concept was to make a fresh and organic variety of bread available to urban, health aware individuals and their families via weekly delivery to their doors. The delivery person would be using scooters to get around any given city in a more time efficient manner. Packaging would have to be simple and effective for the variety of bread including; hand-made tortillas, naan, lavash, pita bread, classic European-style artisan bread and other delicious options from around the world. I used natural and mostly low cost and organic materials that are good for the environment and easy to reproduce on a low budget. To show my branding abilities with the environment in mind, I decided to incorporate natural and organic materials such as burlap, 100% cotton, and brown paper into restaurant-ware and employee uniform. Because I love working with typography I decided to create an image of the scooter from letterforms to give it a playful touch.
2017 Catalog designs for Aerin Rose swimwear and Lavish Beachwear brand.
While working for Sunsets Inc I have created trade show collateral for several conferences, and designed promotional material for retail events, in digital and print format.
Russky was one of my school branding projects that I am still very proud of. The objective of this project was to create an interesting hotel theme that could be successfully branded somewhere like Las Vegas. Since I am Russian myself, I decided to create a Russian themed hotel. I wanted to marry two types of Russian design aesthetic, the soft folk design with a harsher, bold, and structural side of constructivism movement. I came up with the name "Russky" which I thought could be catchy and easy to remember. The hotel would have an identity and branding system to attract the sophisticated and trendy young professionals in their 20's and 30's and would appeal to its more mature audience, who'd want to reminisce about the old times in a new fresh way. The unique challenge of this task was not to rely on stereotypical elements of Russian culture, instead, I decided to look beyond commonly known novelties. I drew inspiration from vintage documentation during the Soviet era, from the ’40s and ’50s Russian fine art, and of course propaganda posters. The key was to combine the traditional and historical features with the clean look of a contemporary design movement. With that combination of ingredients, I was able to give a fresh look to a familiar subject of Russian constructivism and the old world charm. Russky hotel would be history driven concept, without looking dated. Russky would provide an ultimate "New Russian" experience that is integrated into the brand’s sensibility through luxurious accommodations and attention to detail.